The confectionery industry uses very bright colors because when choosing a food item, color is always our first impression. The industry focuses solely on products for indulgence. For that reason, it has a tradition for

“You will never receive a second chance for a first impression!” The first thing that meets the eye when observing a food item is the color. The color of the ice cream is one of

It is perhaps more true than ever to say that we ‘eat with our eyes’. Manufacturers of all food products are motivated to create new and unique shapes, flavors and vibrant colors. As a result to