The confectionery industry uses very bright colors because when choosing a food item, color is always our first impression. The industry focuses solely on products for indulgence. For that reason, it has a tradition for bright an vivid colors for children’s market and more pale and pastel shades for the adult market.

In the last decades, the development of natural colors formulations has improved dramatically. As a result, natural colors are now totally capable of competing with synthetic colors. Natural colors are stable and can provide vivid, bright, pale and pastel colors equal to the synthetic colors. 

Chr. Hansen offers a full range of natural colors and FruitMax® extracts (coloring foodstuff). For ex. shades of green, bright yellow, pink, intense red, vivid orange, violet and more for your confectionery products: 

  • Chewy candy
  • Dragees
  • Hard candy
  • Chewing gums
  • Jelly gums
  • Marshmallow
  • Lokum
  • Cream, etc.

For more information about the products from this category, please contact us by email or by phone +389 2 256 22 95.


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